LEE JEANS LAUNCHES Shadow Play!

 
LEE Jeans Philippines invites everyone to feel the pulse and rediscover the various experiences of where they live. Capture and share these moments via their new contest, Shadow Play.

Shadow Play is an online photography contest that will run from August 1 to 31, 2012.

Participants will take original photos with the camera of their choice (ie. mobile phone or SLR cameras) and interpret through photography the various city scenes and the shadows they create –- from as basic as the shadows formed during sunrise or sunset, to the shadows created by trees, buildings/houses or electricity poles, to shadows formed by your favorite ice cream vendor, shadows of children playing in the street, or even from objects due to non-natural light sources. Shadow Play encourages participants to play with shadows in their photographs, and each photograph should be captioned with a maximum of 10 words.

Participants can then upload as many as three photo entries (800 x 600 pixels, 72dpi, JPEG format) to the Lee microsite, www.leeshadowplay.com.

Each week, Lee Jeans Philippines will declare four winners based on the number of votes in the Lee microsite and its artistic merits – how the shadow was captured, with subtle or no reference to the object forming the shadow.

Original photo entries (photo manipulation is not allowed) will be shortlisted weekly based on the top number of votes in the Lee microsite, and then judges will choose the  winning photos from the shortlist based solely on artistic merit.

Three of the four weekly winners will each get PHP1,500 worth of Lee gift certificates, and one major weekly winner gets a Limited Edition Lee x La Sardina Lomography camera. Shortlisted photos who did not win in a particular week can still get picked in succeeding weeks if it receives majority of votes in the microsite.

Weekly winners are eligible to join the final judging for the grand winner. Three runners-up will each get a Lee x Manila Fixed Gear fixie bike designed by a collaboration team headed by visual artist Kiko Escora, and the Grand Prize winner gets USD2,000. Winning photos will also be uploaded on Lee’s LED billboard along EDSA.

So what are you waiting for? Explore your city, play with shadows, get your cameras ready, join the contest and tell us your story.

For more information on Shadow Play, log on to the Lee microsite  www.leeshadowplay.com or visit/like their Facebook page   http://www.facebook.com/leejeansphilippines and follow them on Twitter @leejeansphils.

Much Love, TBD

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